New year, new you: tackling the most common pricing issues in 2025

As businesses step into 2025, the promise of new opportunities comes with all too familiar challenges. In a world of increasing economic volatility and rapid market shifts, pricing remains the most critical driver of growth and resilience. Yet, outdated tools and processes continue to hold many businesses back.

To thrive in this new year, businesses need the capacity and confidence to execute their pricing strategies with precision. Companies that invest in modern pricing solutions will not only weather uncertainty but emerge stronger, more profitable, and more agile.

The biggest pricing challenges in 2025

1. Rapid cost changes

Supply chain instability, inflation, and geopolitical shifts mean input costs, from raw materials to energy, will change rapidly in 2025. Businesses using manual pricing tools will struggle to adjust quickly, leading to shrinking margins.

2. Fragmented sales channels

Global omnichannel retail will continue climbing across the year and is predicted to grow +14% by 2030. This rise of omnichannel commerce will make pricing consistency more challenging with misaligned pricing across e-commerce, brick-and-mortar, and B2B channels creating confusion, eroding customer trust, and damaging revenue.

3. Margin erosion from discounting

As consumers and businesses alike remain cost-sensitive, many companies will be tempted to implement discounts to encourage purchase. However, poorly managed discounts and promotions represent a serious threat to profits as businesses often over-discount or fail to analyze the long-term impact of promotions. With brand loyalty forecasted to drop 25% in 2025, it’s never been more important to perfect promotions.

4. Inconsistent pricing strategies

Without full visibility of prices across regions and even across teams within a business, companies risk inconsistent pricing execution and missed opportunities. For example, applying different pricing rules across regions without coordination threatens to undermine a business by creating confusion and dissatisfaction.

Flintfox, the complete solution

Businesses that invest in advanced pricing execution technology will unlock competitive advantage, tackling 2025’s biggest challenges to deliver higher profit margins, faster price changes and effective promotions.

At Flintfox, we deliver real-time pricing updates, preventing lost revenue amid frequent cost changes. Meanwhile, our pricing engine integrates seamlessly with any ERP, ensuring visibility and consistent pricing across channels, At the same time, our user-friendly interface streamlines promotions and deals, simplifying the process and minimising the risk of errors.

Make 2025 the year you take pricing to the next level. Book a demo today and discover how Flintfox can help you tackle your biggest pricing challenges and achieve growth.