The Perfect Brew: How New Belgium Streamlined Growth with Flintfox

Based in Colorado and founded in 1991, New Belgium Brewing has grown into a national craft beer leader with a diverse portfolio of beers and alcoholic beverages. However, as New Belgium expanded, it faced increasing operational complexity. Managing its pricing, supplier and vendor trading agreements, and forecasting became challenging—which is where Flintfox came in. Having worked together for over eight years through periods of extreme supply chain disruption, Flintfox has helped the brewery streamline its business processes and increase the productivity of its sales and accounting team.

The Spreadsheet Struggle

As New Belgium grew, it faced a common issue: managing a complex web of pricing, promotional and vendor agreements, and rebate information manually through Excel spreadsheets became unsustainable. The business knew that forecasting production and managing liabilities required a better solution. New Belgium identified Flintfox as the partner that could simplify the management of its pricing structures and rebate tracking while offering better visibility into its operations. Flintfox helped reduce errors and minimize risk by automating pricing processes.

Streamlining with Flintfox

Before implementing Flintfox, New Belgium’s existing ERP struggled to manage the complexity of its customer and distributor connections across multiple SKUs. The company knew it needed more effective and automated processes to manage its growth.

Flintfox gave New Belgium the ability to update its deals and promotions in real-time, along with automated trade agreements. The solution provides rule-based pricing configurations that support volume-based and percentage discounting, eliminating the need for spreadsheet tracking and biweekly email communications with the sales team. Bulk price requests now allow for efficient tracking of monthly liabilities by retrieving prices for multiple customer or product combinations in one batch, improving cash flow management with more accurate estimates.

Additionally, Flintfox provided detailed forecasting for New Belgium’s new sites —allowing the business to plan production for multiple sites more effectively.

The changes New Belgium experienced go beyond operational efficiency. Flintfox’s technology aided the company with their growing customer base and product portfolio five-fold.

Looking ahead for long-term growth

The ongoing partnership is about making smarter decisions and ensuring greater agility in a volatile market.

“Flintfox has changed the way we manage pricing and promotions, keeping our data organized and easily accessible while allowing us to execute price changes quickly and efficiently. Flintfox makes it seamless to add new products, regions, distribution channels, and customers.”

Melisse Merrell, Business Systems Analyst – New Belgium Brewing Company

‘Flintfox has changed the way we manage pricing and promotions, keeping our data organized and easily accessible while allowing us to execute price changes quickly and efficiently. Flintfox makes it seamless to add new products, regions, distribution channels, and customers.’

Melisse Merrell Business Systems Analyst – New Belgium Brewing Co.
new belgium

‘Flintfox and Microsoft helped us strategize how to better manage advanced pricing, promotion management, and complex supply chain pricing, as well as provide a roadmap for the future.’

Joshua Motsuenyane Chief Information Officer, Coca Cola Beverages Africa
coca-cola

‘We have better visibility of sales margins and greater accuracy invoicing that is saving the business time and improving our cashflow.’

Tim Moore COO, ANB Canada
ANB Canada

‘With Flintfox for AX we have a solution that will not only manage our rebates and promotions effectively but will allow us to roll out a standard solution across all our companies around the world.’

Managing Director
Mapei

‘None of the platforms that we looked at were suggested for the volume of prices we were projecting. We wanted to be able to generate millions of prices per day.’

Anna Kupchenko Director of IT Business Applications for Finance, SiteOne
SiteOne and Flintfox

20%

increase in rebate revenue cash flow

50%

reduction in deduction leakage

2%

increase in margin

Meet the people behind the magic

The Flintfox team includes industry-leaders with expert knowledge, who developed their craft over thousands of projects. We make complex pricing and rebates simple, for clients in many industries across the globe.

The three gals

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